La Maison du Délice
Visual Identity, Packaging, UI, Social Media
Illustrator, Photoshop, InDesign, XD
About
"La Maison du Délice" (The House of Delight) is a family-owned bakery that traces its roots back to the grand royal courts of France. Inspired by their experiences and the desire to share their exquisite baked goods with the public, they established the bakery, bringing a taste of royal decadence to everyday life.
Design: Channon Leathley
Creative direction: Sarah Stoyanovich
Logo
La Maison du Délice's logo is a crest reminiscing on the bakery owners french royal ties and rich history. Symbols are woven into the intricate logo. Brand patterns and social media profiles use a simplified submark of the logo and its elements.
Colour
La Maison du Délice's colour palette is sophisticated and timeless, featuring soft pastel tones of blush pink, cream, and muted gold inspired by French patisseries. Navy blue grounds the lighter colours and is inspired by the national flag of France, adopted in 1794. These colors evoke a sense of elegance and refinement while maintaining a friendly and approachable feel.
Photography
The bakery's brand photography consists of two main categories: macro food and action shots.
Photos are natural, elegant, well-lit, and colourful. They convey the brand's history, quality, and warmth. Photos of food are close cropped to display fine details and textures. Every image should entice the viewer and leave them wanting more. Action shots are used to show 'the making of', and the care and dedication put into products.
