Mercer-MacKay
Visual Identity, UI/UX
Illustrator, InDesign, Photoshop, Adobe XD
Objective
Mercer-MacKay Digital Storytelling is a B2B marketing agency for tech companies. They lead with thought leadership and storytelling to help brands build a connection with their audience.
As part of their rebrand, a sleek logo and visual identity that exemplified sophistication, professionalism, and creativity was needed.
Mercer-MacKay requested a monochrome colour palette for the next phase of their brand.
Design: Channon Leathley, MMS
Creative direction: Sarah Stoyanovich, MMS
Content and development: Mercer-MacKay, It’s Nerd Inc.
