daXai

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Illustrator

About

daXai is a simple and effective digital marketing "mentor" created by Mercer-MacKay Solutions. They offer templates, wizards, and guidance for tech companies to create better marketing content.

A typeface fit for
a mentor

Several font families were considered, but Poppins was the perfect fit. Its rounded letter forms gave it an immediate approachable and casual feel that matched the tone and voice of daXai.