daXai

Logo Design 
Illustrator

Objective

Create a logo for daXai, a simple and effective digital marketing “mentor” created by Mercer-MacKay Solutions.

A typeface fit for
a mentor

Several font families were considered, but Poppins was the perfect fit. Its rounded letter forms gave it an immediate approachable and casual feel that matched the tone and voice of daXai.

The X factor

The logo was designed to represent the name.
So let’s break it down.

There can only be one

While there can only be one logo, this iteration was a close contender. Ultimately, the current logo is timeless and not overcomplicated.